Details: GreenBeans is a new online supermarket with a commitment in sustainability ethos. The website aims to support shoppers in making purchasing decisions based on their ethical and lifestyle priorities. The concept needs to be designed to be flexible so it can grow with the business and client base.
Items: Personas, Questionaire, Wireframes.
Concept: The website was designed using a user centred design process, to explore the design problem. With conceptual and detailed design work, and to evaluate the prototype design. Clear brand message, easy to understand and use, different levels of produce information.